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ezCater

Senior Manager, Retention & Lifecycle Marketing (Remote)

  • Full-time
  • $100k+/mo
  • 3 months ago
  • 211 views
Marketing
Growth
KPIs
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We are seeking a Senior Manager, Retention and Lifecycle Marketing to lead our customer retention and growth efforts. We’re looking for a dynamic marketer who is prepared to innovate customer retention efforts beyond traditional CRM marketing approaches. Does that sound like you?
The ideal candidate will have a proven track record in both driving retention and growth through customer communications (email, SMS, push notifications) and executing campaigns across multiple customer touchpoints (paid media, on-site promotions, loyalty). This person will have a proven track record of optimizing key metrics such as conversion rates, monthly active users, and churn rates along with customer behavior to drive campaign performance.

What You'll Do:

  • Develop and execute strategic campaigns to increase customer retention and grow bookings through email, SMS, push notifications, on-site and in-app messaging, and paid media
  • Drive performance across all areas of the customer lifecycle – from adoption, to expanding share of wallet, to winning back lapsed customers
  • Lead and mentor a team of lifecycle marketers, fostering their skill development and career growth
  • Analyze and translate data from various sources (eg. reporting dashboards, customer insights) into actionable insights, recommendations and strategic plans to enhance customer touchpoints, drive engagement, and improve conversion rates.
  • Identify areas for optimization and implement strategies to improve campaign effectiveness
  • Partner with the growth acquisition team to increase retention effectively and efficiently using paid media
  • Utilize segmentation techniques to customize communications and marketing campaigns
What You Have:
  • 10+ years of marketing experience, with a background in customer adoption, engagement, and retention. B2B2C/B2C e-commerce or marketplace experience is strongly preferred.
  • Experience driving customer lifecycle marketing strategies and executing creative, high-performing multi-channel campaigns
  • Experience leading, mentoring, and growing a team of performance marketers
  • Deep expertise in leveraging data from various sources to optimize tactics, drive incremental business results, and enhance customer experiences
  • Strong analytical skills with the ability to interpret complex data and make data-driven decisions
  • Highly skilled at strategic thinking, planning and execution.
  • Strong communication skills; able to effectively collaborate across teams and influence colleagues
  • Action-oriented with a “get it done” mentality: relentless attention to detail coupled with a commitment to deliver high-quality work on a deadline and always think two steps ahead
  • An affection for “just figuring things out” and inventing any ideas or approaches that help us accomplish our objectives
  • Familiarity with marketing automation, lifecycle marketing tools, and campaign management platforms
  • Experience with using customer data platforms for segmentation and customized messaging
The national cash compensation range for this role is 216,000*
*Please note: Final offer amounts are determined by multiple factors, including prior experience, expertise and region & may vary from the amount above. This range does not represent additional compensation benefits (such as equity, 401K or medical, dental or vision insurance).
Please have fun with the Cover Letter portion of the application! It does not need to follow “traditional” cover letter guidelines - we would love for you to write 150-500 words explaining why you are interested in ezCater and the role, and highlighting anything else you think we should know!
ezCater does not sponsor applicants for work visas or legal permanent residence.
What You’ll Get from Us:
You’ll get a terrifically compelling opportunity, in an environment of radical transparency, and collaborative colleagues at every level of our organization. You’ll also get sane working hours and great flexibility around work/life balance.
Have people in your life – of any age – who always, often, or sometimes need your help? We make room for that. Have a bad thing or a good thing happen to you? We make room for that, too.
Oh, and you’ll get all this: Market salary, stock options that you’ll help make worth a lot, the usual holidays, all-you-can-eat vacation, 401K with ezCater match, health/dental/FSA, long-term disability insurance, remote-hybrid work from our awesome Boston or Denver offices OR your home OR a mixture of both home and office (you choose!), a tremendous amount of responsibility and autonomy, wicked awesome co-workers, cupcakes (and many more goodies) when you’re in one of our offices, and knowing that you helped get this rocket ship to the moon.
ezCater is an equal opportunity employer. We embrace humans of every background, appearance, race, religion, color, national origin, gender, gender identity, sexual orientation, age, marital status, veteran status, and disability status. At the same time, we do not employ jerks, even brilliant ones.
For information on how ezCater collects and uses job applicants' personal information, please visit our Job Applicant Privacy Policy.
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