YOUR ROLE
As the Director of E-Commerce (DoE) at Stio you will oversee the growth, performance and ongoing operations of the company’s e-commerce sales channel.
Your primary goal is to drive the performance, growth and optimization of the Stio.com e-commerce website. You will also be responsible for creating Stio’s e-commerce growth strategy, identifying new technology or merchandising-oriented opportunities, managing A/B tests and various 3rd party relationships, overseeing a team of 3 - 5 team members, and all major sale moments in the annual marketing calendar. Furthermore, in addition to overseeing the Website Team and taking responsibility for the performance of the channel, you will be a key contributor to the overall GTM process and a cross-functional partner to our Product, Planning, Finance, Marketing, Operations and Retail teams.
The DoE reports to the Vice President of DTC.
YOUR SKILLS
The DoE is a self-motivated digitally-oriented leader with exceptional organizational and leadership skills and deep expertise in e-commerce operations. You are an outstanding manager of people with strong interpersonal and communication skills, capable of getting the best out of direct reports with a wide array of experience and abilities including meaningful experience with Shopify. You have an aptitude for decision-making, problem-solving and drive insights and recommendations through a solid background in and understanding of data, analytics, Google Analytics and / or other data tools. You have an entrepreneurial mindset and relish the opportunity to grow the e-commerce channel at Stio.
YOUR RESPONSIBILITIES
- Revenue growth and margin maximization: Responsible for overall revenue growth for stio.com and participation in all discounting and margin-impacting sales, promotions and activations.
- Strategic leadership: Develop and execute a holistic merchandising strategy aligned with business goals, focusing on optimizing product assortment, pricing and promotional strategies to drive online sales and overall profitability.
- Team management: Lead, mentor and inspire a high-performing digital team, fostering a culture of innovation, collaboration and continuous improvement through testing and analysis.
- Data-driven decision making: Utilize advanced analytics and performance metrics to assess and refine merchandising strategies, ensuring that data-driven recommendations and decisions are made to enhance the customer journey and increase conversion rates over time. Specifically, monitor and analyze KPI's related to sales, conversion rates, customer review and search ranking to identify areas of improvement
- Customer experience: Champion the customer experience by implementing best-in-class merchandising practices, including effective product categorization, cross-selling, upselling and personalized recommendations through the use of modern search and / or AI tools and platforms.
- Collaboration: Collaborate closely with cross-functional teams, including marketing, product, supply chain and operations, finance and retail to ensure seamless execution of merchandising initiatives and alignment with business goals and GTM priorities. Close collaboration with Brand Marketing team to identify onsite A/B testing opportunities across different audience segments and markets
- Market analysis: Stay informed of industry trends, the competitive landscape and emerging technologies to identify opportunities for innovation and differentiation in our approach to merchandising.
- Ensure that the Stio brand experience online is immersive and inspiring, and that the experience builds deeper emotional connection with our community, driving repeat engagements and collaboration. Translate brand and campaign storytelling into the digital space in collaboration with the Brand Marketing team to customize the customer experience across top international markets
- Develop a comprehensive strategy that includes SEO and UX designed to increase time on site, improving conversion while fueling critical intangibles including inspiration, excitement, brand affinity, etc.
- Identify opportunities for improving new user acquisition and revenue growth across audiences
- Creation of channel-level revenue and operating expense forecasts
YOUR SKILLS AND EXPERIENCE
- Bachelor’s degree or greater ideal
- 5+ years in e-commerce management
- 3+ years of Shopify experience
- 3+ years of overseeing a team and developing direct reports
- 3+ years of outdoor industry experience
- 3+ years of clothing and apparel management
- Experience in a robust GTM-oriented environment
- Excellent communication, strategic thinking and analysis skills
- Effective with Microsoft Office and Google products
THE FINE PRINT
- Company paid Medical, Dental Vision plans
- Company Paid Long Term Disability and Term Life
- Employee Assistance Program
- 401k with Match
- Generous paid time off policies
- Gear test, perks, and more
This job description is not necessarily an exhaustive list of all responsibilities, skills, duties, requirements, efforts, or working conditions associated with the job. While this is intended to be an accurate reflection of the current job, we reserve the right to revise the job or to require that other or different tasks be performed. Stio is an equal opportunity employer of all qualified individuals, including minorities, BIPOC, LGBTQ+, veterans & individuals with disabilities.
We provide competitive compensation packages, inclusive of base pay, incentives and benefits. The base salary range for this role is 120,000. It would not be typical for someone to be hired at the top end of the range for the role, as actual pay will be determined based on several factors including experience, skills and qualifications.
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