Director of eCommerce

• Manage and drive growth for the eCommerce DTC business.

• Build and execute the vision, forecast, and roadmap to support growth initiatives, new channel testing, performance marketing, and LTV opportunities.

• Lead cross-functional alignment across creative, operations, and development teams in support of web and growth initiatives.

• Mentor and retain a collaborative, high-performing team.

• Develop and customize Shopify websites according to brand requirements.

• Implement best practices for optimal performance, scalability, and security on Shopify

• Create and integrate custom Shopify themes and templates.

• Customize Shopify apps and plugins to extend website functionality.

• Collaborate with the marketing team to optimize digital product stories for a strong brand experience and conversion rate.

• Utilize BI tools, A/B testing software (VWO, Convert, Optimizely, etc.), and conduct thorough testing and debugging.

• Optimize websites for SEO and ensure proper implementation of tracking codes.

• Provide and report on testing impact and strategic pivots to increase revenue while driving a premium brand experience.

• Work with the design team to create visually engaging and responsive website layouts.

• Partner with the growth team to leverage marketing channels (SEM, SEO, affiliate, lifecycle, offline, etc.) to improve lead gen, CRO, and traffic allocation.

• Ensure successful project delivery by collaborating with designers, marketers, and project managers.

Requirements

• DTC experience is a must.

• Seasoned eCommerce professional with 6+ years in eCommerce product management and/or general eCommerce management experience.

• Experienced leader with 3+ years managing product or eCommerce teams.

• Strong data and statistical analytical skills.

• Expertise in Shopify and Webflow platforms, including theme development, customizations, and app integration.

• Proficiency in HTML, CSS, JavaScript, and Liquid (Shopify's templating language).

• Strong understanding of UX/UI principles and website optimization techniques.

• Experience with BI tools, amplitude, and A/B testing software.

• Excellent problem-solving skills and ability to work independently and collaboratively.

• Agile and flexible with strong prioritization abilities.

• Strong attention to detail and ability to deliver high-quality work within deadlines.

• Good communication skills to collaborate effectively with cross-functional teams.

• Experience with version control systems (e.g., Git) is a plus.

• Proven experience building, mentoring, and retaining a high-performing team.

• Bachelor’s degree preferred.

Benefits

• Unlimited PTO

• Medical, dental, vision, and life insurance

• Professional development reimbursement

• Wellness reimbursement

• Work with incredible people and grow in your career!