Buffer

Senior Email Marketing Manager

Full-time
$100k+/mo
4 months ago
238 views

Email Marketing

Senior

Management

About the role

We’re looking for a Senior Email Marketing Manager to join our Marketing team and shape the future of email marketing and automation at Buffer.

Buffer is a leading SaaS marketing platform for small businesses, creators and ambitious individuals, offering a comprehensive web app, mobile apps for iOS and Android, and a robust set of integrations and APIs.

We are a product-led growth (PLG) company, where the product itself is the driving force behind acquisition, retention, and expansion. That means that we operate without a sales team, instead relying on our freemium model to attract and delight small business owners and individuals. With 150,000 monthly active users, the majority of whom are on our free plan, we are committed to providing exceptional user experience and support to users regardless of their pricing tier. It is important to note that Buffer is not an enterprise product and our focus is not on upmarket strategy; we prioritize serving our diverse user base with the best possible product experience.

You will be the sole Email Marketing Manager and primary driver of Buffer’s email marketing program. This role has a high-degree of ownership from championing our strategic approach to email marketing to creating campaigns that support team goals and owning the technical infrastructure that powers the delivery of more than 80 million emails a year.

The ideal candidate should be excited to apply both their strategic insight and technical proficiency to scale our existing programs to new heights. They bring a track record of building and managing high-volume, data-driven email marketing, and automation programs that drive acquisition, activation, and retention across the customer lifecycle.

This role would be a member of a small Marketing team at a company of builders. Part of every Marketing teammate’s work at Buffer includes using our products regularly to better contribute to upcoming feature releases and strategy discussions, engaging with our community members in a variety of ways to keep close to our target audience, and generally understanding the changing landscape of social media through engaging across a variety of social media platforms.

Who you'll work with

In this role, you’ll report to Simon Heaton, our Director of Growth Marketing. Day-to-day you’ll work closely with the rest of our tight-knit Marketing team, which spans growth, product, and content marketing to deliver outstanding automation programs that help drive our strategy forward. We are a small team with a lot of ownership.

You’ll also work alongside our Product team to support our product-usage and transactional programs for email and mobile.

Responsibilities

Create engaging email marketing programs that delight users and drive impact - Work closely with our product, product marketing, and content teams to build and execute targeted and personalized email campaigns and newsletters that delight users, encourage action, and drive impact for Buffer.

Craft exceptional email copy that converts - Craft high-quality, conversion-driven email copy tailored to various target audiences, ensuring clear messaging and strong calls to action.

Create our email templating and snippet system - Get into the code and create outstanding email templates to support our campaigns with HTML and Liquid. Implement scalable, dynamic personalization methods, and email snippets.

Lead our email marketing optimization program - Hypothesize, design and implement email marketing experiments that aim to iteratively improve our deliverability, engagement, and conversion for various automation programs.

Champion data hygiene within our automation platform - Work closely with our Data team to enhance our data hygiene, maintain efficient data workflows, and maintain legal compliance for our managed lists. Monitor and maintain a high standard of deliverability and sender reputation across our email and push programs.

Manage our marketing automation technology - Own all aspects of our marketing automation platform (customer.io) and steward improvements to ensure we continue to deliver best-in-class email marketing experiences.

Manage and improve channel performance on an ongoing basis - Identify areas of opportunity and work collaboratively with the broader team to share insights, and act on opportunities to improve campaign and channel results for Buffer.

Qualifications

You use and understand Buffer, and are interested in the social media landscape and organic marketing. You love seeing creators, individuals, and small businesses succeed on social media.

You are energized about creating engaging, innovative email marketing experiences that delight users and drive business impact.

You have a proven track record of managing and improving a global, high-volume email marketing and marketing automation program in a SaaS or product led-growth environment

You have a strong understanding of the SaaS user lifecycle, as well as techniques for engaging users via email across acquisition, activation, and retention.

You are comfortable at all levels of email marketing: defining strategy, building campaigns and email templates, and improving the technical infrastructure of the tool.

You have technical proficiency with marketing automation software (ideally customer.io), as well as strong development expertise in HTML, CSS, and templating languages like Liquid.

You are an advocate of email list management, data hygiene, and compliance with anti-spam legislation (GDPR / CASL).